Social media has proven to be an unstoppable force as its power can topple even the richest of men. The internet alone has ruined lives and started careers simply overnight. Its latest victim is none other than Palmetto Cheese founder Brian Henry, who posted on Facebook that Black Lives Matter is a “terrorist organization.”

In a now-deleted Facebook post, the comments made by the mayor of Pawleys Island, South Carolina appear to attack the BLM movement and its founders. The post quickly went viral and now thousands of people are calling for the famous cheese to be boycotted. Even Costco has taken a proactive step against Henry by pulling Palmetto Cheese from over 120 of its nationwide stores.

What did the post say exactly? Luckily, even though it was deleted, the internet never forgets and always keeps everything. The post below reads, “I am sickened by the senseless killings in Georgetown last night. 2 innocent people murdered. Not 2 thugs or people wanted on multiple warrants. 2 white people defenselessly gunned down by a black man. So why do we stand by and allow BLM to lawlessly destroy great American cities and threaten their citizens on a daily basis … this has gone on too long. Rise up America. This BLM and Antifa movement must be treated like the terror organizations they are.”

According to NBC, Henry’s post was referring to the incident with 23-year-old Ty Sheem Ha Sheem Walters III. Walters would end up shooting a total of five people after an altercation during a traffic accident. Two of the people were fatally wounded and died while Walters fled the scene and had to be chased by the police. Media coverage was increasingly low as some criticize it didn’t fit into the BLM narrative.

After the post was deleted, Henry went on a social media blackout until September 3rd when he posted an apology about his so-called racially insensitive comments. His apology reads, “I am profoundly sorry to those I offended with my post last week. My comments were hurtful and insensitive. I spent that past 10 days listening and learning. The conversations I’ve had with friends, our staff, the community and faith-based leaders provided me with a deeper understanding of racial inequality and the importance of diversity sensitivity, which is very much needed to heal Pawleys Island, Georgetown and our country.”

Although apologizing for his comments, NCAAP chapter president Marvin Neal is far past apologies and is calling for the mayor’s resignation. In an interview, Neal said, “When two white people were allegedly killed by a black man in Georgetown, SC, Mayor Brian Henry of the neighboring town of Pawley’s [sic] Island Beach had the opportunity to bring citizens closer together. He instead chose to use his platform to cause further racial divide and controversy by venting his frustrations on social media.”

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It should be stated that the New York Post found a 2015 interview with BLM co-founder Patrisse Cullors where she describes herself and fellow members as “Trained Marxists.”