Dylan Mulvaney, the transgender activist at the center of Bud Light’s 2023 marketing controversy, has announced plans to permanently leave the United States.

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In an interview with Pink News, a United Kingdom-based LGBTQ outlet, Mulvaney said he is actively working to relocate to England.

“I’m trying to move here permanent,” he told the outlet ahead of a performance in the musical We Aren’t Kids Anymore at London’s Savoy Theatre.

“There’s something about being here that makes me feel like, um, people have been so kind, and um, I just, the theater culture’s amazing, and um, Percy Pigs are my favorite,” Mulvaney said.

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This would not be the first time Mulvaney has left the United States in the wake of backlash.

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In 2023, he took an extended trip to Peru, which he said was for safety reasons following widespread criticism over his appearance in a Bud Light promotional campaign.

Mulvaney’s partnership with Bud Light during the March Madness tournament sparked a consumer boycott that would go on to have a major impact on the brand’s market position.

He later addressed his reasons for traveling abroad in a video posted to TikTok.

“I came here to feel something. And I definitely have,” Mulvaney said in the video.

“I have done shaman ceremonies that were like 10 years worth of therapy, it was wild. I’ve seen a lot of llamas. The people here are so kind. I feel very safe here. It’s a little sad that I had to leave my country to feel safe but that will get better eventually.”

Following the initial promotion, Mulvaney stayed off social media for several weeks.

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The New York Post reported at the time that he was in Peru for a break from public attention after the backlash gained national momentum.

The Bud Light campaign in question featured Mulvaney’s face on a can as part of a limited-run influencer push tied to NCAA March Madness.

The result was a significant and sustained consumer backlash, particularly among conservative customers who saw the partnership as emblematic of broader cultural shifts in corporate marketing.

The boycott gained widespread traction, leading to a sharp drop in Bud Light’s sales figures.

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At its peak, the controversy cost the brand more than $1.4 billion in market value.

The beer, long considered America’s most popular, fell behind competitors such as Modelo and Michelob Ultra in national sales.

According to a Wall Street Journal report published more than a year after the campaign, Bud Light still had not recovered its market dominance.

The analysis showed a continuing lag in sales compared to other major brands, even after significant efforts to win back its customer base.

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In response, Bud Light’s parent company Anheuser-Busch has tried to reposition the brand with new sponsorships and partnerships.

Since 2024, the company has partnered with the UFC, comedian Shane Gillis, and Harley-Davidson in an effort to regain lost ground among its core consumers.

Mulvaney has not indicated a specific timeline for his planned relocation to the U.K., but emphasized his appreciation for the theater culture and overall treatment he has experienced abroad.

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