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Deion Sanders’ Son Humiliated by Cruel Draft Night Prank from NFL Coach’s Kid [WATCH]

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The source behind the prank call that disrupted Shedeur Sanders’ NFL Draft experience has been identified. Jax Ulbrich, the son of Atlanta Falcons defensive coordinator Jeff Ulbrich, admitted Sunday to making the call and issued a public apology, as reported [1] by TMZ.

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In a statement posted to social media, the 21-year-old college sophomore expressed regret for his actions.

“On Friday night I made a tremendous mistake. Shedeur, what I did was completely inexcusable, embarrassing, and shameful. I’m so sorry I took away from your moment, it was selfish and childish. I could never imagine getting ready to celebrate one of the greatest moments of your life and I made a terrible mistake and messed with that moment. Thank you for accepting my call earlier today, I hope you can find it in your heart to forgive me.”

The prank call occurred Friday night as the second and third rounds of the NFL Draft were underway.

Sanders, who had anticipated being selected in the first round the night before, and his family initially believed the call was from an NFL team. The moment quickly turned to disappointment when it became clear it was a hoax.

Apr 4, 2025; Boulder, CO, USA; Colorado Buffaloes quarterback Shedeur Sanders (2) talks to ESPN after the University of Colorado NFL Showcase at the CU Indoor Practice Facility. Mandatory Credit: Michael Ciaglo-Imagn Images

 

Given that Sanders had a new phone specifically for draft night communications with NFL teams, suspicions quickly rose that the prankster had ties to the football community.

Video footage from the call surfaced online, and viewers began identifying Jax Ulbrich, a running back at Division III Berry College, as the person responsible.

The Atlanta Falcons, who hired Jeff Ulbrich as their defensive coordinator this offseason after his previous tenure with the New York Jets, confirmed they are aware of the incident. The organization stated it is in communication with the NFL about the matter.

Sanders was later selected by the Cleveland Browns with the 144th overall pick in the fifth round of the draft. As of Sunday evening, Sanders had not publicly commented on Ulbrich’s apology.

Apr 25, 2025; Green Bay, WI, USA; A graphic announcing Colorado quarterback Shedeur Sanders’ selection by the Cleveland Browns with the 144th overall pick is seen in the Draft Theater during the third day of the 2025 NFL Draft at Lambeau Field. Mandatory Credit: Tork Mason/USA Today Network via Imagn Images

The incident has drawn widespread criticism, with many calling for accountability within NFL families for their conduct during critical moments such as the draft.

ESPN’s Stephen A. Smith had some choice words about the situation.

“I sincerely hope he whipped his kid’s ass. That’s an ass whipping. That is a required ass whipping.”