Allen West is not really running for governor of Texas in 2022. He’s running to leverage his Republican primary campaign into a later shot at elective office, and/or for a higher national media profile for a slot in conservative media, and/or for a job from Texas Governor Gregg Abbott after the governor is reelected.

Why? Because Abbott is by almost conservative acclamation one of the best governors in America, thus West’s run from the right is doomed. Abbott already has the Trump endorsement. Abbott is popular in Texas. Abbott’s personal story and family are excellent background material. Abbott’s political operation has a lot of money in the bank.

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West knows all that. Though he’s been in Texas awhile, he’s from Georgia and Florida, and was a soldier. Thus, he doesn’t have roots in Texas like Abbott. Texans are funny about that. So this run is just a Texas shakedown cruise. Also, West is known in Texas political circles as an egomaniac who loves the sound of his own voice.

That’s why, as opposed to the usual max 4 or 5 minute run time (smart politicians limit it to 3, knowing people do not like to hear pols drone on and on), West’s campaign kickoff video runs over 7 minutes. To add to his challenges, his recent chairmanship of the Texas now looks like just a prelude to this run, not a real commitment at all. For these reasons and more, he’s done before he starts.

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FNC: “Saying that he can no longer ‘sit on the sidelines,’ Allen West on Sunday announced a run for Texas governor, launching a primary challenge against Republican Gov. Greg Abbott. The outgoing Texas GOP chair – a controversial and outspoken former congressman from Florida – made his announcement in a campaign video he played during a July Fourth appearance at the Sojourn Church in Carrollton, Texas.

The political move comes as no surprise. West hinted a month ago, when announcing that he would be stepping down as state party chair, that he was mulling a run for statewide office. West, who as Texas GOP chair made the extremely unusual move of vocally criticizing Abbott over the governor’s efforts to battle the coronavirus pandemic, becomes the second Republican politician to primary challenge Abbott from the right, following former state Sen. Don Huffines.”

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“There comes a time when a warrior understands that maybe he has to go back and pull out that sword,” West, who fought in the Gulf War and the Iraq War before retiring from the Army as a lieutenant colonel, said in the video. “I am now drawing my sword.”

“I have not been in elective political office for about a decade. But I can no longer sit on the sidelines and see what has happened in these United States of America, what is happening in the place that I call home…I couldn’t think of a better place and a better day to make that announcement. Let’s stand up for God, for country, and for Texas.”

In response to the West announcement, Abbott ace David Carney said, “We have zero focus on all the chatter. We are 100% confident we know where the Republican primary voters are. We’re not worried at all about the primary. It’s the silly season in Texas because the legislative session’s over and lots of people have lots of dreams.”