A BBC News anchor is gaining widespread attention after she corrected the phrase “pregnant people” to “women” during a live broadcast, an unscripted moment that has since gone viral and sparked renewed conversation around gendered language in public health reporting.
Martine Croxall, a senior presenter who has been with the BBC for more than 30 years, was delivering a segment during Saturday’s daytime newscast when the incident occurred.
The story involved new research from the London School of Hygiene and Tropical Medicine on groups most at risk of heat-related illnesses amid unusually high temperatures in the United Kingdom.
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While reading from the teleprompter, Croxall came across the term “pregnant people.”
Without hesitation, she corrected the phrasing to “women” mid-sentence and then appeared to roll her eyes at the terminology.
The moment, captured during the live broadcast, quickly spread online and drew widespread praise, including from author J.K. Rowling, who has previously been outspoken on issues related to biological sex and language involving women.
BBC reporter Martine Croxall, CORRECTS her teleprompter to “women” after trying to make her refer to women as “pregnant people”
Incredible pic.twitter.com/CvqmMfiu43
— Libs of TikTok (@libsoftiktok) June 23, 2025
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The correction was lauded by viewers who saw it as a subtle but firm pushback against what they view as ideologically driven language changes in mainstream media.
Croxall later confirmed that the video clip circulating on social media was authentic and not artificially generated.
In follow-up commentary, she acknowledged the moment had drawn significant attention and said she had prepared herself for potential disciplinary action.
Braced x
— Martine Croxall (@MartineBBC) June 21, 2025
However, the BBC has since indicated that Croxall will not face any internal consequences for the incident.
The language used in public communications, particularly around topics like healthcare and gender, has become a point of contention in recent years.
Public health institutions and some media organizations have adopted more gender-neutral terms such as “pregnant people” in an effort to include transgender individuals.
Critics argue that such terminology erases biological distinctions and can lead to confusion in medical communication.
Croxall’s on-air correction reignited that debate in the UK and beyond.
Supporters of the journalist pointed to the clarity and directness of the term “women” in the context of pregnancy, especially in medical reporting aimed at the general public.
J.K. Rowling, who has often criticized the use of gender-neutral language in discussions about women’s health, posted an image of the clip on social media and expressed support for Croxall’s decision to make the correction.
I love living on TERF island, where a female journalist demonstrates true journalistic integrity by speaking the truth about biological reality rather than parroting ideological language imposed on her from above. pic.twitter.com/n9IfRC8gX8
— J.K. Rowling (@jk_rowling) June 23, 2025
While some progressive commentators criticized Croxall for deviating from the prepared script, the broader response appeared to favor the presenter’s choice, with viewers praising her for addressing what they see as an unnecessary linguistic adjustment.
As the story continues to circulate, it has added fuel to an ongoing cultural debate in the United Kingdom and elsewhere about the role of language in shaping public understanding of gender and biology.
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“Pregnant people” is ludicrous on so many levels. It’s two words, 14 letters, where one five letter word is accurate and better and more clear language. The nonsense must stop. Kudos Miss Croxall!