CNN has lost nearly two-thirds of its primetime audience since 2016, according to newly cited Nielsen figures, prompting renewed scrutiny of the network’s long-term trajectory, as reported by The Gateway Pundit.

The numbers, first highlighted in a report by the Daily Mail, show a steep decline in viewership over the past decade. In 2016, CNN averaged approximately 1.3 million primetime viewers.

That figure has now fallen to 553,000, according to ratings data recorded this month.

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The decline has fueled speculation about the network’s future, including rumors of a possible sale. CNN’s parent company has denied that the network is on the market.

While February’s ratings represented an improvement over January, the overall trend remains downward.

In January, primetime programs anchored by Jake Tapper, Anderson Cooper, Erin Burnett, and Kaitlan Collins averaged 488,000 viewers, according to the report.

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The downturn is not limited to primetime programming. CNN’s daytime lineup has also experienced significant losses. Nielsen data show that daytime viewership fell from 752,000 in 2016 to 433,000 currently.

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Hosts such as Wolf Blitzer have been unable to reverse the trend.

When compared to the same period in 2021, the drop is even more pronounced. The network’s primetime audience has declined by 71 percent since that year, while daytime ratings are down 73 percent.

Several network executives told the Daily Mail that the results are cause for concern, even when factoring in broader industry shifts affecting cable news.

Across the television landscape, traditional networks have faced increased competition from streaming platforms, podcasts, and digital news outlets.

A CNN source cited in the report attributed the ratings slump to changing audience habits, suggesting that viewers are increasingly turning to alternative platforms for news consumption rather than traditional cable broadcasts.

CNN has not publicly detailed any immediate structural changes in response to the ratings data.

The network continues to operate under its current programming lineup while navigating what many media companies describe as a challenging environment for cable news.

The ratings figures come as other legacy media outlets, including The Washington Post, face public discussion about financial pressures and long-term sustainability in a rapidly shifting news market.

Nielsen’s monthly data serve as a key benchmark for advertisers and media executives assessing network performance.

While fluctuations are common, a sustained decline of this scale over multiple years has drawn attention from both industry observers and competitors.

As cable news continues to adapt to audience fragmentation and evolving media consumption patterns, CNN’s recent ratings performance adds to broader questions about the future of traditional television news operations.

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